FINAL MUSIC VIDEO

Here is my Final Music video draft. I am very happy with my overall product as I have put a lot of effort into this project and made sure I met every deadline on time, as to make sure my product does not look rushed or incomplete and I am very pleased with the outcome.

Final Ancillary Texts

Evaluation 1- Video to show ways in which my media product uses, develops and challenges forms and conventions of real media products

"Conventions

What are the typical conventions of a music video?

camera shots such as long shots, close ups and mid shots are the most commonly used in a music video, as they put focus on the artist or character and their emotions, as well as establishing location.

In relation to camera movements, tilts, pans and tracking shots are the most effective, as they allow the camera to follow the artist or character, most existing music videos combine a variety of these camera movements.

Mise-en-scene is anything within the shot from costume, props to lighting. The location in a music video is chosen to reflect the mood of the character/artist or even the lyrics. Similarly with props, lighting can connote mood, dark lighting connotes depression or fear.

Jump cuts are the most common edit used in a music video, as usually the edits match the beat of the song, other common edits are fades and dissolves.

The two main types of music video are narrative and abstract. Abstract is mainly used in pop videos whereas narrative is usually found in the indie genre.

How does my product use, develop or challenge these forms and conventions?

Well, the style of music video I chose is narrative, as it is more conventional in relation to my music genre. My video follows a linear narrative.

I have stuck to conventions and used cinematography such as long shots, close ups, tracking shots and tilts.

I used many special effects such as slow motion, reverse, shadowing and black and white, as when researching I found many existing products used these effects.

My Mise-en-scene reflects the tone and mood of the narrative, as well as linking to the song lyrics, as it is conventional and effective to do so.

The key to a professional and conventional music video is following continuity, which I have made sure I do in my product.

Another professional and effective technique I have used is editing to the beat as the speed of my chosen song changes throughout, so I have matched the speed of the edits with this beat.

However my music video also challenges conventions

It is conventional to show the artist of the song in the music video, however I have used actors as a kind of short film in my music video.

I have also broken conventions of what theorist Laura Mulvey calls the 'Male Gaze', as women are not sexually exploited in my music video, unlike the majority of existing products.

In conclusion my music video both challenges and follows conventions of a typical music video.

Thanks for watching."

Evaluation 2 - Ancillary Texts

Evaluation 3- Audience Feedback (1)

I have gathered the feedback of 20 media students and placed them into bar charts so they can be easily seen.

Evaluation 3- Audience feedback (2)

Because I added an open question at the end of my audience feedback questionnaire I gathered some qualitative feedback that I could not put into a graph, so instead I have randomly selected a few responses and used the website 'GoAnimate' to turn them into animated format.
  feedback 3 by leahdarvell on GoAnimate


  Feedback 1 by leahdarvell on GoAnimate

feedback 2 by leahdarvell on GoAnimate

Evaluation 3- Audience feedback- Focus group (3)

Here is a focus group with Alex, Claudia and Saskia (Peers from my media class) who are feeding back on my Music Video.

Do you think  I have represented my music genre well?

Alex: Yes! Yes really well! I think the mise-en-scene and the location and the narrative does.

Claudia: I thought the narrative was really good, I didn't expect it to be that type of narrative, but it was kind of like… I don’t know, it was just really good and I was really gripped to it!

Saskia: I think the narrative was reinforced well with the location and your editing and stuff!

Claudia: yeah your editing and camera angles were really good!

Alex: Oh yes, and it was good because like everyone’s done like boyfriend and girlfriend stories, I think it was good that it was different.

Claudia: Yeah it was something different wasn't it! Because everyone’s done like, love stories.

What have I done well?

Alex: your narrative, the way that you have shown your narrative was really good. Like with your locations as well, the way it goes from one place to another.

Claudia: yeah it’s easy to follow like a story.

Saskia: And the flashbacks as well, you get a lot of that, and the editing.

What stood out the most?

Alex: Mise-en-scene I think

Claudia: All of it really

Saskia: The way the narrative went at the end

Claudia: I liked how, with the lyrics it said something about ‘drowning alcohol’ or something, or ‘blood’ and it was like alcohol pouring to the sink, I thought that was good.

Evaluation 3- Audience feedback (4)

With my audience feedback so far I have only received feedback from the age range of my target audience, however, I thought it would be interesting to see what other age ranges think about my music video. So i thought the best way to do this was to ask my mum (aged 42) to post the link to my video on her Facebook, because the majority of her friends on Facebook are of older age range to my target audience. Here are some of the comments/feedback she received on the link. The overall consensus was positive.   

Evaluation 3- Improved ancillary text poster based on audience feedback

Evaluation 3- Third draft Ancillary Digipak based on audience feedback

Here is my updated Digipak based on my audience feedback.

Evaluation 3- Audience feedback, what I have learned

Evaluation 4- Prezi to show how I used media technologies in the construction, research, planning and evaluation stages of my work

Evaluation 5- Anamatic VS Final Product

When you play both my original storyboard anamatic and my final music video in sync it really shows the progress I have made form my initial storyboard. Some scenes I have drawn on my anamatic I did not use in my final piece, as when it came to filming it either did not work or looked unprofessional. Also many of my shots drawn in my anamatic were too long, so, as shown in my final piece, I have had to add a few extra shots in order for my edits to match the beat of the song. However some of my shots in my anamatic did make my final piece, and it is good to see my drawings turned into real life shots, as it shows my progression from start to finish.     

Third Full draft of my music video

Here is my third draft of my music video based on audience feedback. I have changed a few elements of my music video that i was not happy with or needed tweaking. 

Second draft Ancillary poster

My updated Ancillary text poster based on my audience feedback. Since my first draft of my poster, I have added another image over the top of my existing product, and used the tools on Photoshop to edit the opacity of this image so both images can be seen through each other, looking more effective than just a singular image.  

Q magaizne

This is what my album poster would look like in an existing music magazine. I chose to represent my poster in the magazine 'Q' as it is a music magazine that matches the genre of music I have chosen. I think my product looks effective and professional within the existing product.

20th March 2014

Today I am gathering audience feedback, I have printed off a copy of my ancillary texts and copies of my questionnaire and I will give them out and ask people to fill them in based on my media products.

Ancillary texts in the media

Here are my ancillary texts put into real life situations.
The first picture is of my ancillary texts used in today's Radio 1 Charts.
The second picture is of my ancillary texts used on iTunes.
The third picture is of my ancillary texts used on Spotify.

Questionnaire

I have decided to create a questionnaire to gather audience feedback from my first draft, so that I can take the audience feedback on board when creating my second draft. I felt that the best way to gather this audience feedback was via questionnaire, because they are less time consuming that interviews, therefore I can gather more information in less time. I decided to structure my questionnaire in the form of both open and closed questions therefore giving me two types of data, qualitative and quantitative. In terms of question structure I decided to use a Likert scale, as results from Likert scales are much easier to interpret and gather conclusions from, than open questions. I used a 4 pointed Likert scale in all of my questions, as if I used a 5 pointed, it gives a middle point, which when answering people may use as to not give a conclusive answer, therefore by using a 4 pointed, each question will give a definite answer. I used a different structure for the last question, as I felt it was also important for the audience to answer a open question, giving their own personal feedback and improvements.

I will give this questionnaire to a mixture of both media and non-media students, then collect the results and put them into a bar graph, to see clearly an overall consensus.        

Comparison to original

Here is the original music video the the song I have chosen. I thought it would be effective to compare this with my first complete draft of my music video. This comparison shows how different perceptions can be taken from the song, one of sexual 'love' and the other of family and innocent love. I did however continue with the theme of death as I feel this song is very dramatic, and melancholic.